Home shopping in general and eCommerce in particular, is one of the biggest and most exciting growth opportunities in the fashion & lifestyle sector.
Customers shopping from home seek convenience and speed, but they also want integration with other sales channels and instant information on product, stock and prices. Today, your website needs to be an extension of your stores, offering the whole product range, so customers can see what stock is available at any outlet; ordering over the web and returning to their local store; and using the same gift and loyalty card regardless of which channel they choose to buy through.
CIMS offers all of these things. It can do so because there is a single product catalogue, a single customer loyalty system, a single payment system and most important, a single stock system. CIMS delivers a level of cross channel integration previously unavailable to all but the largest retailers.