Ted Baker's new, fully integrated web site launch gets off to a great start.

The British designer brand, Ted Baker, is one of the fastest-growing leading lifestyle brands in the UK and in the run-up to Christmas, launched its new website. Ted Baker is a multi-channel business, but until now, the website had been separate from the core merchandising and stock systems. The new website however, is as integrated with their merchandising systems as their stores are.

It may be considered unusual for a brand to launch a new site when traffic is nearing its annual peak, but as Alex Eilitz, Ted Baker's Head of eCommerce notes, "Following the launch, we had a very positive Christmas period, so naturally I am very pleased with the brave decision we took."

The new technology has been developed by Prologic in collaboration with web specialist Concrete Studios. Chief Executive of Prologic, Sam Jackson says, "Our new eCommerce platform has been designed to deliver the performance and customer experience that users of tier-one fashion websites now expect. The result is a state-of-the-art eCommerce platform that is fast, attractive and completely integrated into the brands' other sales channels."

An important milestone for Ted Baker, they now have a single view of stock, customers, products, promotions and even a single payment gateway across their stores, website and call centre. Craig Smith, Brand Communication Director at Ted Baker commented, "All this means that our customer service is more joined-up, our costs are competitive and our stock and supply chain management is much more streamlined."

Changes to the site, in the past, required the input of a web specialist, but as Alex Eilitz highlights, "With the new eCommerce Portal, the team can easily and quickly change any web content. One of my favourite features called the time-machine, lets us see exactly how the site will behave at any point in the future."

As the first to roll out Prologic's new eCommerce Platform, Ted Baker remains at the forefront of innovation. Sam Jackson concludes, "It is through close collaboration with one of the UK's most exciting and successful fashion brands that our eCommerce solution has got off to such a great start. The Prologic team is proud to be associated with Ted Baker's success."

For more information visit - http://www.tedbaker.comand http://www.prologic.com

Notes to Editors:

Ted Baker's new eCommerce Portal enables the company to manage and manipulate its front-end web store in real-time, whilst also integrating fully with its supply chain, warehousing and fulfilment operations. This enables a multi-channel retail approach for Ted Baker, supported by CIMS software from Prologic.

Prologic's CIMS eCommerce Portal is a fully integrated and highly flexible website management system which has been designed and developed from the ground up to meet the demanding needs of the fashion & lifestyle sector. It was a priority at every stage to consult, review, design, develop and jointly test and implement the solution with real fashion & lifestyle customers. The outcome is a solution that allows business users without any IT knowledge to manage and manipulate their front-end web stores with unparalleled speed and flexibility and access up-to-the-minute product information from the CIMS core. At the same time, retailers are able to take direct advantage of all the back-end power of the CIMS supply chain, warehousing and fulfillment capabilities.

For specific enquiries concerning details within the press release please contact -

Craig Smith
Brand Communication Director
Ted Baker
Telephone: +44 20 7255 4887

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